Supertracker Partners with TyreSafe to Promote Tyre Safety and the Role Wheel Alignment Plays

Supertracker is proud to announce its new partnership with TyreSafe as a Commercial Supporter, supporting the charity's mission to improve tyre safety and reduce tyre-related incidents across the UK.

Tyres are a critical part of vehicle safety, and ensuring they are properly maintained is essential to keeping vehicles safe and roadworthy. Through our new partnership with TyreSafe, we are supporting the charity's work to raise awareness of the importance of tyre maintenance and the role that correct wheel alignment can play in helping prevent uneven tyre wear.

Supporting safer vehicles through accurate wheel alignment

Supertracker is a renowned British brand specialising in wheel alignment equipment, with a long-standing reputation for providing garages with the technology they need to carry out accurate and effective wheel alignment.

Our range includes laser and computerised wheel aligners, as well as equipment designed for commercial vehicles. We also now supply vehicle lifts, including scissor and two-post lifts, supporting garages with essential workshop equipment.

Correct wheel alignment is closely linked to tyre maintenance. When a vehicle's wheels are not correctly aligned, tyres can experience uneven or accelerated wear, making regular checks and accurate alignment an important part of effective vehicle maintenance.

A natural partnership

Supertracker has been part of Straightset since 2022, bringing together its specialist expertise in wheel alignment technology with Straightset's wider experience in garage equipment, installation, servicing and maintenance.

The partnership with TyreSafe provides an opportunity for us to use our position within the automotive industry to help promote greater awareness of tyre safety among garages, workshops and the wider motoring community, and emphasise how tyre safety and wheel alignment sit hand in hand with one another.

Julia Blake our Marketing and Communications Director commented that: “We are proud to be partnering with TyreSafe, alongside our Supertracker brand, and to support the important work it does to improve tyre safety across the UK. Supertracker has a long-standing connection with wheel alignment technology, which plays an important role in tyre maintenance. This partnership is a natural fit and gives us an opportunity to highlight the relationship between correct wheel alignment, tyre condition and vehicle safety. We look forward to working with TyreSafe and contributing to its efforts to make UK roads safer.”

Stuart Lovatt, Chair of TyreSafe also added: "We are delighted to welcome Straightset and Supertracker as Commercial Supporters of TyreSafe. Together, they bring valuable expertise across the garage equipment sector, from specialist wheel alignment technology to the equipment, servicing and support that keep workshops operating safely and efficiently. Garages play an important role in helping ensure vehicles are safe and roadworthy, and the right equipment and technical support are essential to that work. We look forward to working with Straightset and Supertracker to raise awareness of tyre safety and encourage road users and businesses to make tyre maintenance a priority."

Helping garages keep vehicles safe

The partnership reflects our ongoing commitment to support garages and the wider automotive industry with technology that contributes to effective vehicle maintenance. By joining TyreSafe's network of Commercial Supporters, we will help support the charity's work to educate road users and promote better tyre safety practices.

For us, this partnership is a natural extension of our focus on wheel alignment helping garages understand the important connection between accurate alignment, tyre maintenance and safer vehicles.